Demo walkthrough for CRM cleaning and custom corporate hierarchy building.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Testimonial →
Account data in EMEA is notoriously unreliable. With Kernel we’re improving the accuracy of critical account data, enabling us to target the right accounts.
Markus
Director Revenue Operations
Testimonial →
Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.
Philip Front
Director, GTM Systems & Architecture
Testimonial →
Nailing our target accounts globally is my top priority.
Chris
Director, Global Revenue Operations and Enablement
"The difference between a generic database provider and Kernel is that I’m confident our CRM actually maps onto what is happening in the market."
Miguel Valdez
Revenue Operations Director
Use cases that scale what a RevOps expert would do manually across your entire CRM
Complex deduplication
Custom corporate hierarchies
Core and custom firmographics
Watch how Kernel solves complex deduplications, hierarchies, firmographics and customization
Product demo
See the Kernel platform in action
Learn how RevOps teams use Kernel to build CRM confidence. Launch the product demo by hitting the button below.
Like a Dun & Bradstreet built uniquely for your business
Kernel company database optimized for agents and context
Kernel gives Agentic Company Data to enterprise RevOps, powered by a database of all companies, their hierarchical relationships, key firmographics, and unstructured data, such as website content and job descriptions.
Data Management Platform optimized for de-risked actions
RevOps teams use Kernel’s Data Management Platform to orchestrate account cleaning, deduplication, hierarchies, and custom enrichment with expert-led onboarding, risk management, and integration for safe deployment across enterprise CRMs.
Replace your vendor patchwork with one consolidated solution
Consolidate your company database, AI enrichment, and CRM hygiene tool with one solution. Reduce tool spend and replace manual cleanup with governed, CRM-safe actions at scale.
Build CRM confidence ahead of your next planning cycle
Kernel's expert-led implementation guides you from kickoff and Salesforce package deployment through to risk-mapped change management across your entire company base.
Week 1: Set-up
Finalize CRM access.
Review field set & create custom fields.
Complete data backup.
Confirm business logic & begin configuration.
Week 2: Configure
Account-Level Cleaning. Example: Identify and fix missing & incorrect websites.
CRM-Level Cleaning: Establish the full corporate hierarchy for each account.
Testing & Configuration: Incoporate business logic on account risks, merging logic & deduplication policies for constant refinement.
Week 3: Action
Kernel provides recommended cleaning actions.
Surgical updates using cleaning actions, guided by Kernel’s solutions engineer.
Week 4: Enrich
Enrichment datapoint samples provided throughout implementation period for feedback.
Kernel enriches accounts with chosen data-points in the CRM or staging fields such as headcount.
Top RevOps teams trust Kernel at enterprise scale
Learn how enterprise RevOps teams combine master data, mass action cleaning, and AI enrichment capabilities in one platform.
“Kernel's custom industry verticals let us distinguish between Healthtech, Edtech, and Fintech prospects. This customization completely changed how we segment our market.”
“Kernel’s AI custom enrichment pre-qualified every account in the CRM and maintains baseline hygiene. Our reps work directly in the CRM with far richer and more relevant data to aid in their prospecting.”
"High-conversion target account lists are integral to our go-to-market strategy. Kernel provides us with insights we previously could only get from reps manually researching thousands of accounts."
.png)
