Agentic entity data for RevOps

Resolve entity identities, build hierarchies, increase firmographic accuracy, and turn your CRM into a trusted foundation for territory design.

See the agentic accuracy difference →

See the accuracy difference →

RevOps teams at category-leading companies unlock millions in revenue with Kernel

Testimonial →

Account data in EMEA is notoriously unreliable. With Kernel we’re improving the accuracy of critical account data, enabling us to target the right accounts.

Markus

Director Revenue Operations

Testimonial →

Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.

Philip Front

Director, GTM Systems & Architecture

Testimonial →

Nailing our target accounts globally is my top priority.

Chris

Director, Global Revenue Operations and Enablement

"The difference between a generic database provider and Kernel is that I’m confident our CRM actually maps onto what is happening in the market."

Miguel Valdez

Revenue Operations Director

Accurate entity and hierarchy data is the foundation for revenue at scale

Revenue teams can only execute as well as their data allows. When entity identity and corporate hierarchies are accurate, decisions are grounded in reality, not guesswork.

Simplify your fragmented stack

Replace a patchwork of tools held together by manual orchestration and corrections. Kernel provides a trusted entity and hierarchy foundation that teams can rely on.

Reclaim RevOps and sales time

When CRM data is wrong, teams get stuck in a constant cycle of manual corrections. Kernel removes that burden so RevOps and sales can focus on revenue-generating work.

Optimize territory planning

Territory plans depend on accurate account structures. With accurate entity and hierarchy data, territories are built correctly and reps are assigned to the right accounts.

Unlock reliable AI and automation

Automation and AI initiatives depend on clean entity data. Kernel’s continuously maintained data provides the foundation required for AI to operate reliably.

Watch how Kernel solves the root cause of entity data inaccuracy by building the only agentic entity database

Product demo

See the Kernel platform in action

Learn how RevOps teams use Kernel to build CRM confidence. Launch the product demo by hitting the button below.

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We fix entity and hierarchy data at the source

Entity database: The foundation for accurate CRM data and hierarchies

Kernel’s entity database captures every legal entity, subsidiary, and operating unit, forming the backbone of CRM hierarchies. Each entity receives a universal KERN ID, designed to create hierarchies that reflect how you sell, independent of domains or URLs, so your CRM is built on entities rather than hacks layered on websites or LinkedIn profiles.

Data management platform: Scale and control entity data across the CRM

Kernel’s data management platform lets RevOps teams work with account hierarchies directly in the CRM. What an expert could do manually for a single account, Kernel can do safely at scale across the entire CRM. Enterprise controls capture customer-specific context and de-risk mass actions, including resolving hierarchies, merging duplicates, and applying custom logic to keep territory planning aligned.

Replace your vendor patchwork with one consolidated solution

Kernel replaces your database, enrichment, and CRM hygiene tools with one trusted entity and hierarchy foundation. Manual cleanup is automated safely and at scale, with data continuously maintained and structured to reflect how your team actually sells.

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Master entity data

Entities and hierarchies

No ability to customize with AI

AI enrichment

Customize account data with AI

No notion of entities and hierarchies

Mass action

Deploy CRM changes at scale

Depends on master data accuracy

Manual review

Capture edge cases

Inhumane levels of manual review

Build CRM confidence ahead of your next planning cycle

Kernel's expert-led implementation guides you from kickoff to Salesforce package deployment. We handle risk-mapped change management across your entire CRM.

Week 1: Set-up

Finalize CRM access
Review field set and create custom fields
Complete data backup
Confirm business logic and begin configuration

Week 2: Configure

Account-level cleaning: For example, identify and fix missing or incorrect websites
CRM-level cleaning: Establish complete and accurate corporate hierarchies for each account
Testing and configuration: Apply business logic for account risks, merging, and deduplication policies, and refine continuously

Week 3: Action

Kernel provides recommended cleaning actions
Perform surgical updates guided by a Kernel solutions engineer

Week 4: Enrich

Kernel provides sample enrichment data points throughout the implementation period for feedback
Enrich accounts with selected data points, either directly in the CRM or in staging fields such as headcount

Top RevOps teams trust Kernel at enterprise scale

Learn how enterprise RevOps teams combine entity data, mass action cleaning, and AI enrichment capabilities in one platform.

Case Study →

“Kernel's custom industry verticals let us distinguish between Healthtech, Edtech, and Fintech prospects. This customization completely changed how we segment our market.”

Stephen Rickli

Senior Director of GTM Strategy & Operations

Case Study →

“Kernel let me create stellar territories for 100+ reps in 1 week, including finding 15,000 brand-new accounts.”

Sara Jordão

Revenue Operations Manager

Case Study →

"The difference between a generic database provider and Kernel is that I’m confident our CRM actually maps onto what is happening in the market."

Miguel Valdez

Revenue Operations Director

Case Study →

“Kernel’s AI custom enrichment pre-qualified every account in the CRM and maintains baseline hygiene. Our reps work directly in the CRM with far richer and more relevant data to aid in their prospecting.”

Alun Swift

Head of Revenue Operations

Case Study →

"High-conversion target account lists are integral to our go-to-market strategy. Kernel provides us with insights we previously could only get from reps manually researching thousands of accounts."

Vadim Zakiyan

VP of RevOps

Case Study →

"Kernel is like a superpower for RevOps"

Marc Cherichella

Head of Revenue Operations

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Agentic entity data for RevOps

Entity identities and deduplication

Custom hierarchies

Accurate firmographics

Custom firmographics

TAM sourcing

Tour Kernel now

RevOps teams at category-leading companies unlock millions in revenue with Kernel

Account data in EMEA is notoriously unreliable. With Kernel we’re improving the accuracy of critical account data, enabling us to target the right accounts.

Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.

Nailing our target accounts globally is my top priority.

"The difference between a generic database provider and Kernel is that I’m confident our CRM actually maps onto what is happening in the market."

Miguel Valdez

Revenue Operations Director

Accurate entity and hierarchy data is the foundation for revenue at scale

Simplify your fragmented stack

Reclaim RevOps and sales time

Optimize territory planning

Unlock reliable AI and automation

Use cases that scale what a RevOps expert would do manually across your entire CRM

Watch how Kernel solves the root cause of entity data inaccuracy by building the only agentic entity database

Product demo

See the Kernel platform in action

We fix entity and hierarchy data at the source

Entity database: The foundation for accurate CRM data and hierarchies

Data management platform: Scale and control entity data across the CRM

Replace your vendor patchwork with one consolidated solution

Master entity data

AI enrichment

Mass action

Manual review

Build CRM confidence ahead of your next planning cycle

Week 1: Set-up

Week 2: Configure

Week 3: Action

Week 4: Enrich

Top RevOps teams trust Kernel at enterprise scale

“Kernel's custom industry verticals let us distinguish between Healthtech, Edtech, and Fintech prospects. This customization completely changed how we segment our market.”

“Kernel let me create stellar territories for 100+ reps in 1 week, including finding 15,000 brand-new accounts.”

"The difference between a generic database provider and Kernel is that I’m confident our CRM actually maps onto what is happening in the market."

“Kernel’s AI custom enrichment pre-qualified every account in the CRM and maintains baseline hygiene. Our reps work directly in the CRM with far richer and more relevant data to aid in their prospecting.”

"High-conversion target account lists are integral to our go-to-market strategy. Kernel provides us with insights we previously could only get from reps manually researching thousands of accounts."

"Kernel is like a superpower for RevOps"

Kernel use cases for enterprise RevOps teams

Target the right accounts

Build territories confidently

Deploy AI on trusted data

See the agentic accuracy difference