If you’re in planning mode, your CRM needs clean, accurate, and trustworthy account data. In this session, Kernel’s CEO, Anders Krohn walks through how we use our own product inside Salesforce to build custom account hierarchies, define verticals, and maintain high-accuracy firmographics that RevOps teams rely on for planning at scale.

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You’ll hear from Ramy Atassi, Senior RevOps Manager at Pigment, on how accurate account data reduces misfires, prevents missed ICP accounts, and creates more predictable planning cycles.

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What You’ll Learn

• How accurate firmographics prevent missed accounts during planning
  
• How custom hierarchies and verticals improve book cutting
• How to eliminate wasted time caused by bad account data
• How trustworthy data enables confident, scalable planning

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Watch the Full Conversation

Get the full session and walk away with practical steps you can use to improve your account data workflow and drive more predictable revenue.

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