How do you cut through the buzzwords and stay focused on the fundamental impact RevOps can have on enterprise sales organizations?
Tune in for “The future of go-to-market is already here,” with Jonathan Fianu of Thunes and Anders Krohn of Kernel.
As the language to describe the work RevOps does changes and evolves, with terms like GTM engineer gaining prominence, this episode goes back to the fundamental outcomes you need to focus on.
Key topics:
✅ The foundational data quality required to deploy AI successfully in business systems.
✅ The growing importance of cross-functional thinking and interoperable business systems in driving outcomes at scale.
✅ The value of more customer-centric and customized data enrichment over static database enrichment.
✅ Switching from a growth-at-all-costs enterprise strategy to building precision growth engines that deliver revenue targets in year.
Jonny is a leading authority on commercial operations, and this is a must-watch session.