Your AI doesn’t know you don’t completely trust your data. That's why it keeps amplifying your company enrichment problems.

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On December 2nd, Jordan Crawford interviewed Kernel founder, Anders Krohn to unpack how RevOps teams can use AI to rebuild trust in their foundational account data and fix enrichment at the root.

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Here are the early signs you need to teach AI how to fix company enrichment.

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➡️ Reps unknowingly target the wrong accounts → broken corporate hierarchies.

➡️ Territory plans fall apart → mass duplicates or missing accounts.

➡️ AI enrichment and orchestration get ignored by sales → enrichment only works on top of a trusted entity database.

➡️ Even Fortune 500 accounts show obvious firmographic errors → AI is enriching the wrong account due to entity confusion.

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On the agenda:

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→ The gap between human trust and AI context and what this means for RevOps.

→ Why GTM data quality defines enrichment success and how to measure it.

→ How to fix account data problems at the foundation without adding more enrichment.